Company names:
Company names should be spelled out in full for the first reference, including the words company or corporation, whenever possible. Inc. or Ltd. should be removed. The name can be shortened in later references.
For example: Lovell Drugs serves as the Health Centre's pharmacy. Lovell has been family-owned for more than 100 years.
Personal names:
Write out a person's full name in the first reference. Later refer to the person by his or her last name. Avoid the use of courtesy titles (Mr., Mrs., and Ms., etc.) with the exception of Dr.
For example: Jane Smith of the Communications and Marketing department handles media relations for Durham College. Smith also handles editorial requests for the college.
Use both the first and last names together in all references to distinguish between people with the same last name.
For example: Susan Smith and Jason Smith are both employed by Durham College. Susan Smith works in Communications and Marketing.