In summary

Using the logo consistently is essential to growing and maintaining brand recognition.

Please:

• Follow the guidelines outlined in the Brand Standards Guide;
  
• Never alter or change the logo in any way;
• Do not violate the clear space requirement around the logo;
  
• Do not apply a drop shadow;
  
• Refrain from using the logo on a busy and/or photographed background;
• Do not skew the logo;
• Avoid using the logo on a background colour other than solid brown, black, green or white;
• Do not compress the logo; and
  
• Do not use the logo with incorrect and/or unapproved colours.