The key to having a successful brand is clearly demonstrating what makes our product and/or services unique and implementing it into everything we produce. This guide explains the rationale behind what Durham College stands for and how we express that through our visual and written brand. It contains significant information on when, where and how to use the brand in a wide range of materials. By adhering to Durham College's new brand standards, we can manage our brand identity and the image we are communicating to our target audiences (e.g. students, faculty, staff, business partners, community members, etc.) That means using common elements (e.g. logo, tagline, colour, font, etc.) in all communication pieces.
