Durham College is synonymous with student success and our logo reflects the tradition and excellence we are known for. After extensive consultation and research, it was determined our current logo was still credible with and recognized by our target audiences. Therefore, the decision was made to incorporate the Success Matters tagline into an updated version of our logo. To access the Logo Standards Manual please visit www.durhamcollege.ca/logos.
Durham College creates and distributes a range of communication materials including brochures, posters, viewbooks, CDs, course calendars, press releases and more. With more than 80 full-time programs and hundreds of part-time and continuing education courses it can be challenging to maintain a consistent brand identity.
Please see below for a series of examples that demonstrate the use of our logo in varying colours and backgrounds. Any exceptions must be approved by the Communications + Marketing department.
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Primary logo - For applications using two colours or more, the logo should always be printed in PMS 341 and black. |
Secondary logo - For single colour application, the logo should be printed in black or PMS 341. |
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| Secondary logo - For single colour application, the logo should be printed in PMS 341 or black. | For single colour applications where the logo is applied on a dark background, the entire logo is reversed to white. |
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| The logo in its reverse form should be used on colour fields darker than a 60 per cent value of the colour. | The logo in its positive form (black) should be used on colour fields lighter than a 40 per cent value of the colour. |