Services

Public relations

The Communications and Marketing department provides full public relations services including writing, graphic design, speaker's remarks, promotional materials, media relations, advertising ,and event planning. We urge internal stakeholders who are planning special events to contact us at ext. 2522. This will help ensure there are no conflicting dates and that event materials incorporate our college's communications standards, design criteria and image.

Media relations

One of our department's key roles is to provide information to the news media and to maintain a positive relationship with them. These relationships are essential to how special announcements, academic programming, and other significant news and events are communicated through the print, broadcast, and electronic media.

Staff and faculty who wish to publicize an achievement, activity, or event are asked to contact us at ext. 2197 to discuss appropriate media coverage.

One of our other important functions is to provide the media with experts from our college to provide comment or to respond to media inquiries. This raises the profile of our institution while providing the media with sound and accessible expertise. We will also arrange media training and provide assistance to college staff and faculty who speak with the media.

Graphic design services

Our department provides professional graphic design services for materials such as invitations, flyers, brochures, advertisements, magazines, banners, and posters. It is expected that all promotional materials, particularly those using the college logo, be submitted in advance to our department to ensure they are consistent with college policies and standards.

Website

Durham College websites are considered communication vehicles of our institution and as such, are governed by the same graphics and messaging standards as printed publications. Consistent graphics, design, navigation, and images are essential to well-organized and user-friendly sites that promote the best aspects of our college. Equally important, we strive to ensure that the content is accurate, current, and well written.

What to consider

Lead time - Communications and Marketing is an extremely busy department with a wide variety of projects underway at any one time. We ask that as much lead time as possible be given to ensure that the materials or services we produce are accurate and of the highest quality, and can be delivered on time. Please contact us well in advance at ext. 2522 to discuss and schedule your project.

Checklist - At the outset of your project or event, we encourage you to consider the following:

  • Target audience
  • Purpose of the publication or event
  • Deadline or event date
  • Possible internal/external approvals
  • Photography
  • Colour
  • Size and quantity
  • Budget
  • Any other special considerations