Durham College and Parmac Relationship Marketing Ltd. of Oshawa are taking telemarketing to a new level. Over the next four months, the college will help 15 Parmac employees enhance their telemarketing skills and knowledge through Call Centre training on areas including customer service, telecommunications and sales.
While Durham College has offered Call Centre programs since 1997, this is the first time that this type of training is being offered on-site at a business.
"This is a win-win situation for Parmac and the college," says Bev Balenko, vice-president of business & skills development at Durham College. "Parmac has top-notch training provided conveniently and at their facilities. Best of all, staff don't have to spend time travelling to a classroom away from their place of work, or take the training in the evening or on weekends."
Parmac president Louise Parkes is equally enthusiastic about the arrangement with Durham College. Ms. Parkes says, "Employees are our most valuable asset and the partnership with Durham College is a true testament of Parmac's commitment to its staff. Going forward, this investment will not only enhance Parmac's capability but will empower our employees with higher skills they can use in both their professional and personal lives."
The weekly, two-hour training sessions will be led by a Durham College instructor at Parmac's facilities in Oshawa. At the end of the training, Parmac staff will receive a certificate from Durham College.
Durham's Call Centre courses and certificate program are available to individuals as well as groups. For maximum convenience, organizations can have Call Centre training provided at their workplace.
To order a brochure or to obtain more information about Durham's Call Centre training, please contact Esther Patterson at (905) 721-3309.
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